Aray Medical

A medical startup launched with no established brand — and very little time to build one

The founder needed a visual identity that conveyed trustworthiness, modernity, and technical sophistication, all under tight launch constraints. The company had no naming conventions, no visual guidelines, no messaging framework, and no product photography in brand colors to work from.

A complete brand and web identity, executed across every touchpoint

I delivered the full brand system end to end — naming development, logo design, color systems, typography, brand voice, and custom iconography — then extended it into website design and marketing collateral. Product imagery was extensively post-processed with color grading, compositing, and background replacement to align with the new palette, and branded video sequences were produced for the homepage hero. The result is a cohesive, confident identity that makes complex medical technology feel approachable and precise.