// About the project
Problem
A dated identity was masking a modern, award-winning firm
PACE Engineering is an established, employee-owned firm with over 45 years of multi-disciplinary work — but its outdated branding didn't communicate that innovation. The old identity failed to reflect the quality of their engineering, making it harder to attract new talent and win clients who expected a firm at the top of its field.
Solution
A comprehensive rebrand carried across every platform the firm touches
I executed a full brand overhaul — logo design, color palette, and a responsive website — then extended the new system across office spaces, vehicle wraps, and every digital touchpoint. The modernized identity repositions PACE to appeal to quality engineers and clients alike, while strengthening the community and client relationships the firm has built over decades.
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