Jesse Moffett.
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Yuba College

An animated visual explainer showcasing the college’s major program areas and career pathways — Areas of Interest, brought to life.

AnimationIllustrationEducation

About the project

Problem

Prospective students had no intuitive way to see the full range of programs on offer

Yuba College needed a way to visually present all of its major program areas across multiple career pathways. Its existing materials were static and dense — they didn’t give students a clear, at-a-glance overview of the educational options available to them.

Solution

An animated explainer that makes exploring career pathways fast and engaging

I designed, illustrated, and animated a visual explainer that highlights each of the college’s key program offerings in a single, cohesive motion piece. Custom iconography and a warm, approachable palette guide the eye from one area of interest to the next, letting prospective students quickly grasp the breadth of pathways — and picture where they might fit in.

Client
Yuba College
At Pacific Sky
Stack
Illustrator
After Effects
Audition
Timeline
3 Weeks
Year
2018

The design

Seven Areas, One Pathway

Areas of Interest

Title card — the seven pathways
The film's title card — seven circles in yellow, orange, blue, tan, pale blue and charcoal running across deep navy, the largest carrying a yellow numeral 7, above “Areas of Interest” set in a serif with its letters alternating yellow, blue and orange

Automotive Technology

Illustrated scene
An illustrated auto shop in blues and yellow — a student in profile at the left watches a car raised on a two-post lift, with an engine crane, a rolling tool chest, a fire extinguisher and an air compressor filling the bay

Health and Medical Careers

Illustrated scene
An illustrated clinical exam room on a pale blue ground — the same student in profile at the left beside a reclined exam chair, with an overhead lamp, wall-mounted instruments, a monitor, a telephone and cabinetry drawn in the same flat blue palette

Guided Pathways

Enrollment to graduation, six steps
The Guided Pathways diagram — a blue road switchbacking across a navy field from a yellow ENROLL marker through Step 01 to Step 06, each a circular icon for advising, careers, ideas, feedback, coursework and direction, ending at a yellow GRADUATION roundel with a mortarboard

End Card

Title lockup and call to action
The closing card on deep navy — “Areas of Interest” set large in a serif with its letters alternating yellow, blue and orange, above www.YubaCollege.edu/GuidedPathways in white

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Contact

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